Introduction to Public Relations
Learning Objective
Define public relations and identify examples of PR in various contexts. Understand PR as a process and recognize the skills needed for a PR career. Describe the early history and evolution of PR.
Lesson Flow
Watch Video
What is Public Relations | Examples of PR in our World
Kent State University College of Communication and Information
Guided Notes
Key concepts students will learn:
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Public relations is the process of an organization communicating to its publics, which can include customers, employees, and even critics.
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The Dove Campaign for Real Beauty increased annual sales by using real women in their marketing and starting conversations about standards of beauty.
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The ALS Ice Bucket Challenge raised over $115 million by tying a competitive challenge with a quirky dare relevant to the symptoms of the disease.
Practice
3 questions • Multiple choice & Short answer
Exit Ticket
“Describe public relations in your own words, and give an example of a PR campaign mentioned in the video.”
Teacher Guide
Get the complete package:
- Answer keys for all questions
- Differentiation strategies
- Extension activities
- Printable student handouts
