Marketing Luxury Brands
Learning Objective
I can describe how luxury brands use marketing strategies to appeal to consumers .
Lesson Flow
Watch Video
How Apple and Nike have branded your brain | Your Brain on Money | Big Think
Big Think
Guided Notes
Key concepts students will learn:
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A study at Duke University showed that participants exposed to the Apple logo performed better on creative tasks compared to those exposed to the IBM logo.
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Consumers may develop such a strong relationship with a brand that they will defend it against criticism, because they view an attack on the brand as an attack on themselves.
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MRI scans of Apple users showed an empathy response in their brains when they heard positive news about Apple, similar to the response they would have for a family member.
Practice
10 questions • Multiple choice & Short answer & True/false
Exit Ticket
“Luxury brands use special ways to get people to buy their products. Give one example from the video of how brands try to connect with customers.”
Teacher Guide
Get the complete package:
- Answer keys for all questions
- Differentiation strategies
- Extension activities
- Printable student handouts
