The 4 P's of Marketing

Grade 1045 min

Learning Objective

I can create a marketing mix for a product by applying the four P's of marketing.

Lesson Flow

Watch Video

5 min

Marketing Mix 4Ps | McDonald's Examples

Unknown Channel

Practice

14 min

7 questions • Short answer

Exit Ticket

5 min

Develop a marketing mix for a new vegan burger product. Describe how you would address each of the four P's: product, price, place, and promotion. Create a marketing mix for a mobile app designed for fitness tracking. Explain how each of the four P's—product, price, place, and promotion—would be implemented to attract users.

Teacher Guide

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  • Answer keys for all questions
  • Differentiation strategies
  • Extension activities
  • Printable student handouts