Business Growth and Staying Small
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Objective
I can explain the reasons why some businesses grow and others remain small. I can describe the different ways a business can grow both internally and externally. I can explain the advantages and disadvantages of different methods of growth: internal growth, horizontal integration, and vertical integration.
Part 1 of 3
Key concepts
3 concepts
- 1
Businesses often grow to achieve economies of scale or gain a larger market share, while some prefer to remain small to serve a specific niche market.
- 2
Internal growth involves a business expanding its own operations, while external growth occurs through integration with another business.
- 3
Horizontal integration is when a company merges with a competitor at the same production stage in the same industry, whereas vertical integration involves acquiring a firm at a different stage of production in the same industry, such as a supplier or distributor.
Part 2 of 3
Practice
12 questions
Name two common reasons why a business might choose to pursue growth.
What is one reason a business might choose to remain small instead of pursuing significant growth?
Part 3 of 3
Exit ticket
Quick comprehension check
“Explain two reasons why a business might choose to grow. Then, describe either horizontal integration or vertical integration as a method of external growth, and explain one advantage and one disadvantage of the specific method you chose.”
Sample answer included in the free materials
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