Choosing Customer Acquisition Channels
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Objective
I can evaluate the costs and benefits of various channels for acquiring new customers in a startup framework.
Part 1 of 3
Warm-up video
Rick Kettner · 9:30
We don't generate video — this one is by Rick Kettner on YouTube. The practice questions and exit ticket below were drafted by AI for this objective, and every question is editable in the teacher guide.
Part 2 of 3
Practice
7 questions
What are some potential marketing channels a startup might consider for acquiring new customers? List at least three.
Explain the importance of brainstorming marketing ideas in the context of customer acquisition for a startup.
Part 3 of 3
Exit ticket
Quick comprehension check
“A startup is considering three marketing channels: influencer marketing, email marketing, and pay-per-click advertising. Assume the following hypothetical costs and conversion rates: influencer marketing costs $1,000 per campaign with a conversion rate of 5%, email marketing costs $200 per month with a conversion rate of 10%, and pay-per-click advertising costs $0.50 per click with an estimated 500 clicks per month and a conversion rate of 2%. Evaluate the costs and benefits of each channel in terms of customer acquisition, providing specific examples for each. A new food delivery startup is exploring two potential marketing channels: social media advertising and local community events. Assume social media advertising costs $300 per month and is expected to reach 1,000 potential customers with a conversion rate of 3%, while hosting a local community event costs $1,500 and is expected to attract 300 attendees with a conversion rate of 10%. Assess the costs and benefits of each channel for acquiring new customers, including potential challenges and advantages.”
Sample answer included in the free materials
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