Creating Business Ideas
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Objective
I can develop a unique business idea by identifying a problem and proposing a solution.
Part 1 of 4
Warm-up video
HBS Online · 2:25
We don't generate video — this one is by HBS Online on YouTube. The practice questions and exit ticket below were drafted by AI for this objective, and every question is editable in the teacher guide.
Part 2 of 4
Key concepts
3 concepts
- 1
Aspiring entrepreneurs can begin generating strong business ideas by brainstorming how to satisfy customer needs.
- 2
The 'jobs to be done' theory suggests that customers 'hire' products or services to do jobs, such as HelloFresh fulfilling the job of meal planning.
- 3
Businesses can innovate by delivering existing offerings more conveniently, like Uber connecting drivers and customers via an app.
Part 3 of 4
Practice
8 questions
According to the video, what is the first step an aspiring entrepreneur should take when generating business ideas?
Explain the 'jobs to be done' theory and provide an example of a company that successfully applies this theory.
Part 4 of 4
Exit ticket
Quick comprehension check
“Describe a common problem you or people you know face regularly. Then, propose a business idea that solves this problem, explaining how your solution would work.”
Sample answer included in the free materials
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Teacher guide, student handout, and slides — free, in Google Docs format
Teacher Guide
Complete lesson plan with answer keys and alternate activities
Student Handout
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