Introduction to Public Relations
Adult · Social Studies · 30 min
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Learning Objective
Define public relations and identify examples of PR in various contexts. Understand PR as a process and recognize the skills needed for a PR career. Describe the early history and evolution of PR.
- 1
Public relations is the process of an organization communicating to its publics, which can include customers, employees, and even critics.
- 2
The Dove Campaign for Real Beauty increased annual sales by using real women in their marketing and starting conversations about standards of beauty.
- 3
The ALS Ice Bucket Challenge raised over $115 million by tying a competitive challenge with a quirky dare relevant to the symptoms of the disease.
