Introduction to Public Relations
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Objective
Define public relations and identify examples of PR in various contexts. Understand PR as a process and recognize the skills needed for a PR career. Describe the early history and evolution of PR.
Part 1 of 4
Warm-up video
Kent State University College of Communication and Information · 7:54
We don't generate video — this one is by Kent State University College of Communication and Information on YouTube. The practice questions and exit ticket below were drafted by AI for this objective, and every question is editable in the teacher guide.
Part 2 of 4
Key concepts
3 concepts
- 1
Public relations is the process of an organization communicating to its publics, which can include customers, employees, and even critics.
- 2
The Dove Campaign for Real Beauty increased annual sales by using real women in their marketing and starting conversations about standards of beauty.
- 3
The ALS Ice Bucket Challenge raised over $115 million by tying a competitive challenge with a quirky dare relevant to the symptoms of the disease.
Part 3 of 4
Practice
3 questions
According to the video, what is the core function of public relations?
The Dove Campaign for Real Beauty is an example of public relations because it:
Part 4 of 4
Exit ticket
Quick comprehension check
“Describe public relations in your own words, and give an example of a PR campaign mentioned in the video.”
Sample answer included in the free materials
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Teacher guide, student handout, and slides — free, in Google Docs format
Teacher Guide
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