Logo Design for Clients
Grade 12th Grade · Art · 30 min
What's Included
Learning Objective
I can create a logo that reflects a client's brand identity.
Warm-Up Video
Vox · 4:45
What makes a truly great logo
Guided Notes
3 key concepts
- 1
Michael Bierut suggests logos are overrated, but they function as the face of a company.
- 2
The three specific types of logos are wordmark, pictorial, and abstract iconography.
- 3
A fourth type of logo, the logo system, is a framework that can have endless permutations, such as the logos for MTV and Google's daily doodles.
Practice Questions
3 questions · Multiple choice & Short answer
Exit Ticket
Quick comprehension check
“Describe a logo design for a new coffee shop called "The Daily Grind". The coffee shop wants a logo that is a wordmark. What would the logo look like and why would you choose that design?”
Teacher Guide
Get the complete package:
- Answer keys for all questions
- Differentiation strategies
- Extension activities
- Printable student handouts
