Logo Design for Clients
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Objective
I can create a logo that reflects a client's brand identity.
Part 1 of 4
Warm-up video
Vox · 4:45Vetted channel
We don't generate video — this one is by Vox on YouTube. The practice questions and exit ticket below were drafted by AI for this objective, and every question is editable in the teacher guide.
Part 2 of 4
Key concepts
3 concepts
- 1
Michael Bierut suggests logos are overrated, but they function as the face of a company.
- 2
The three specific types of logos are wordmark, pictorial, and abstract iconography.
- 3
A fourth type of logo, the logo system, is a framework that can have endless permutations, such as the logos for MTV and Google's daily doodles.
Part 3 of 4
Practice
3 questions
According to the video, what are the three main types of logos?
Explain the concept of a 'Logo System' as described in the video, and provide an example different from MTV and Google's Doodles.
Part 4 of 4
Exit ticket
Quick comprehension check
“Describe a logo design for a new coffee shop called "The Daily Grind". The coffee shop wants a logo that is a wordmark. What would the logo look like and why would you choose that design?”
Sample answer included in the free materials
Get the materials
Teacher guide, student handout, and slides — free, in Google Docs format
Teacher Guide
Complete lesson plan with answer keys and alternate activities
Student Handout
Printable worksheet
Slides
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