Logo Design for Clients

Logo Design for Clients

12th Grade · Art · 30 min

Lesson Preview

Learning Objective

I can create a logo that reflects a client's brand identity.

  • 1

    Michael Bierut suggests logos are overrated, but they function as the face of a company.

  • 2

    The three specific types of logos are wordmark, pictorial, and abstract iconography.

  • 3

    A fourth type of logo, the logo system, is a framework that can have endless permutations, such as the logos for MTV and Google's daily doodles.

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