Logo Design's Golden Rules
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Objective
I can apply the four golden rules of logo design (simplicity, versatility, memorability, and scalability) to create effective logos for 2025.
Part 1 of 4
Warm-up video
Satori Graphics · 9:28
We don't generate video — this one is by Satori Graphics on YouTube. The practice questions and exit ticket below were drafted by AI for this objective, and every question is editable in the teacher guide.
Part 2 of 4
Key concepts
3 concepts
- 1
According to the video, the four golden rules of logo design are simplicity, versatility, memorability, and scalability.
- 2
When considering logo design, designers should consider the brand's identity, the target audience, and what emotions the brand should evoke.
- 3
Three tests to run on a logo design are the blur test, the 5-second recall test, and the scalability test.
Part 3 of 4
Practice
3 questions
Explain how the principle of 'versatility' in logo design has evolved for 2025, citing an example from the video.
A client requests a logo for a new line of sustainable, eco-friendly products. Describe how you would apply the four golden rules of logo design (simplicity, versatility, memorability, and scalability) to meet their needs.
Part 4 of 4
Exit ticket
Quick comprehension check
“Imagine you are designing a logo for a new mobile app. Describe how you would apply the four golden rules of logo design (simplicity, versatility, memorability, and scalability) to ensure the logo is effective in 2025. Be specific about how each rule influences your design choices.”
Sample answer included in the free materials
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Teacher guide, student handout, and slides — free, in Google Docs format
Teacher Guide
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