Marketing Luxury Brands
Grade 9th Grade · Business · 45 min
What's Included
Learning Objective
I can describe how luxury brands use marketing strategies to appeal to consumers .
Warm-Up Video
Big Think · 5:35
How Apple and Nike have branded your brain | Your Brain on Money | Big Think
Guided Notes
3 key concepts
- 1
A study at Duke University showed that participants exposed to the Apple logo performed better on creative tasks compared to those exposed to the IBM logo.
- 2
Consumers may develop such a strong relationship with a brand that they will defend it against criticism, because they view an attack on the brand as an attack on themselves.
- 3
MRI scans of Apple users showed an empathy response in their brains when they heard positive news about Apple, similar to the response they would have for a family member.
Practice Questions
10 questions · Multiple choice & Short answer & True/false
Exit Ticket
Quick comprehension check
“Luxury brands use special ways to get people to buy their products. Give one example from the video of how brands try to connect with customers.”
Complete Lesson Package
Get all 3 ready-to-use resources:
