Marketing Luxury Brands
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Objective
I can describe how luxury brands use marketing strategies to appeal to consumers .
Part 1 of 4
Warm-up video
Big Think · 5:35Vetted channel
We don't generate video — this one is by Big Think on YouTube. The practice questions and exit ticket below were drafted by AI for this objective, and every question is editable in the teacher guide.
Part 2 of 4
Key concepts
3 concepts
- 1
A study at Duke University showed that participants exposed to the Apple logo performed better on creative tasks compared to those exposed to the IBM logo.
- 2
Consumers may develop such a strong relationship with a brand that they will defend it against criticism, because they view an attack on the brand as an attack on themselves.
- 3
MRI scans of Apple users showed an empathy response in their brains when they heard positive news about Apple, similar to the response they would have for a family member.
Part 3 of 4
Practice
10 questions
True or False: According to the video, people always make rational decisions when buying things.
Which company's logo was shown to participants in a study about creativity?
Part 4 of 4
Exit ticket
Quick comprehension check
“Luxury brands use special ways to get people to buy their products. Give one example from the video of how brands try to connect with customers.”
Sample answer included in the free materials
Get the materials
Teacher guide, student handout, and slides — free, in Google Docs format
Teacher Guide
Complete lesson plan with answer keys and alternate activities
Student Handout
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