Marketing Plan Creation
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Objective
I can develop a basic marketing plan for a hypothetical product or service, including target audience and marketing strategies.
Part 1 of 3
Warm-up video
Unknown Channel · 5:00
We don't generate video — this one is by Unknown Channel on YouTube. The practice questions and exit ticket below were drafted by AI for this objective, and every question is editable in the teacher guide.
Part 2 of 3
Practice
7 questions
Define what a marketing plan is and briefly explain its purpose for a business.
Explain the difference between a business mission and a marketing mission, providing an example of each for a hypothetical company that sells eco-friendly cleaning products.
Part 3 of 3
Exit ticket
Quick comprehension check
“Imagine you are launching a new brand of reusable water bottles. Write a marketing mission statement for this product. Then, describe your ideal buyer persona for these water bottles, including at least three key characteristics (e.g., age, interests, location). You are marketing a new app that helps users learn a new language. Describe two different types of content (e.g., blog posts, videos, social media posts) you could create to promote this app and explain which platform each type of content would be best suited for and why.”
Sample answer included in the free materials
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Teacher guide, student handout, and slides — free, in Google Docs format
Teacher Guide
Complete lesson plan with answer keys and alternate activities
Student Handout
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